In the age of blogs and user generated content, launching a new website means you're faced with a lot more work. There's no template to start with, no ready-to-use layout, no plug'n play. So, big respect to Jim Aust, owner of the SO-CAL Speed Shop LA, who jumped into this adventure in order to make his dream come true: an online magazine dedicated to traditionally built rods and kustoms. Now it's up to you to check it out, but be sure to have enough time on your hands as there's so much great stuff to discover.
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